8/30/2023 0 Comments Vice media group logo![]() Then consider the deep, systemic social issues - that until only recently became too mainstream to ignore - went conveniently overlooked: soaring inequality, worker mistreatment, the degradation of our information ecosystem and public discourse, inequitable access to basic infrastructure and services and so on. Think of the billions torched on these nakedly bad bets by our supposed best and brightest, Disney to TPG. The sagas of Vice and its peers (e.g., Buzzfeed) - triumphs of marketing, marketplace groupthink and market aberration over reasoned analysis - say as much about the blind spots of the private sector, capitalism and corporate leadership writ large as they do the media space. The history of business already looks unkindly on much of the 2010s. It was helmed by dodgy Canadians with questionable practices, and above all it was a “f-ck you” to the establishment.īut as a media model, it resonated: a “freemium” print mag with a measured digital footprint that birthed a music label, ad agency and production studio. ![]() It was subversive, smart, fun, and it toed - often crossed - the line. I worked with (not for) Vice in the early aughts. It’s difficult to reconcile the Vice I once knew with the shell of a company that filed for bankruptcy in May and, as first reported late last week, awaits a potential sale for $225 million - a fraction of the $5.7 billion valuation it once enjoyed.
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